FSS25/26 THE SECRET LOVE FASHION SHOW

23 Wedding Luxe Bridal Makes Waves in Malaysia with “The Secret Love” Fashion Show at W Kuala Lumpur

On 25 February 2025, 23 Wedding Luxe Bridal, in collaboration with W Kuala Lumpur, presented an unforgettable fashion event titled “The Secret Love.” This show celebrated the idea that every love story is unique and deserves recognition, regardless of its form or appearance.

“The Secret Love” challenged conventional beauty norms, emphasizing that love transcends physical attributes. The show featured an array of bridal gowns in diverse styles and sizes, reinforcing the message that love is about the connection between souls, not external appearances. Through this celebration of inclusivity, 23 Wedding Luxe Bridal inspired brides-to-be to embrace their individuality and personal journey toward happiness.

MALAYSIA BOOK’S OF RECORDS

The Malaysia Book of Records (or MBR) is a Malaysian project to publish records set or broken by Malaysians. As of 2025, with a new total of 72 pieces, 23 Wedding Luxe continues to stand as the undefeated reigning Malaysia Book of Records title holder of “The Largest Collection of Sangjit Attire” in Malaysia.

Chloé

The event also featured CHLOE DOOR GIFT, adding a touch of luxury to the experience. Chloé (French pronunciation: is a French luxury fashion house founded in 1952 by Gaby Aghion. In 1953, Aghion joined forces with Jacques Lenoir, formally managing the business side of the brand, allowing Aghion to purely pursue the creative growth of Chloé. Its headquarters are located in Paris. 

To further enrich the celebration with authentic Chinese cultural traditions, the opening Sangjit incorporated a vibrant Lion Dance, symbolizing prosperity and good fortune.

Bibi's Popiah

Bibi’s Popiah is a legendary brand started since 25 years ago from an Ipoh small town "dong gu ting". The second generation has taken over since 2022 to expand it into Klang Valley & currently available at Mid Valley, 1Utama, Sunway Pyramid n many more. Setting sight on global stage while keeping the tradition alive!

The event’s stunning presentation and powerful theme reaffirmed 23 Wedding Luxe Bridal’s position as a pioneering force in the bridal fashion industry. With its dedication to pushing boundaries and redefining elegance, the brand continues to set new standards in luxury bridal couture.